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Šimon Leška

About me

I am a deep thinker.

I enjoy thinking outside the box and coming up with solutions that understand the vision of the project, while providing an experience that makes sense for both the customer and the business.

I'm a UX/UI designer based in Prague. I've led the UX of award-winning websites, mobile apps and augmented reality experiences for brands like innogy, VZP and Signal Festival, always backed by research, user testing and data.

UX, videogames, art and music are the things I live for. Also ramen. I do love some good ramen.

Based in
Prague, Czech Republic
Focus
UX/UI design, research and user testing
Also
Game design
Fuelled by
A good bowl of ramen
Portrait of Šimon Leška laughing, sitting against a light wall in a black T-shirt
Šimon LeškaUX / Game designer

What I do

How I can help.

I lean on data, but I also trust my experience. Here is what I bring to a team, from the first workshop to the launch.

  1. 01

    Research and analysis

    User research, UX heuristic analysis and competitor benchmarking, so I understand the problem before I design anything.

  2. 02

    User testing

    If I want to know for sure, I test it. I write the scripts, run the sessions and turn the feedback into improvements.

  3. 03

    Information architecture

    Clear structures and user flows, from information-heavy energy websites to location-based apps.

  4. 04

    Prototyping

    From paper sketches to interactive prototypes in Figma and Axure RP, so ideas get tested before they get expensive.

  5. 05

    Design systems

    Modular systems that scale, like the 50+ templates and components behind the new innogy.cz.

  6. 06

    Data and analytics

    Google Analytics, Hotjar and A/B tests to measure what really works, balanced with experience.

Toolbox

  • Figma
  • Axure RP
  • Google Analytics
  • Hotjar
  • A/B testing
  • Usability testing
  • Heuristic analysis
  • Paper prototyping

Beyond work

  • UX
  • Videogames
  • Art
  • Music
  • Ramen

These are the things I live for. And yes, I really do love a good bowl of ramen.

Curious how I work?

Six case studies, from augmented reality art to energy apps used by tens of thousands of people.

See selected work
Made with Modulify