Case study 01 · Augmented reality app

Signal AR

How did we put art in augmented reality?

Client: Signal Festival
Role: Lead UX designer
Year: 2021
Team: My team, working with artists such as Jan Kaláb

UX/UI design
Research
User testing
Quality assurance
Figma

Impact

visitors have experienced Signal AR so far, and counting: 5,000+
augmented reality project in the history of the festival: 1st

The project

This was Signal Festival's very first experiment with augmented reality. The idea was to let art come alive in the streets of Prague through the screen of your phone, even in broad daylight.

My role

As the lead UX designer, I started with research and competitor benchmarking. From there I moved through paper sketches and layout tests to find the smoothest possible flow.

Key UX challenges

Location-based AR
Every artwork is tied to a specific place in Prague and unlocks when you scan its Signal marker on site.
Edge cases
People walking between exhibitions with the app still open, and GPS lag in the middle of the city.
Onboarding
A short slideshow tutorial for first-time users, validated through user testing.

Onboarding

Four slides explain what you will see, how it works, how to share it and when to put your headphones on.

What will you see?
How does it work?
Share it with friends
Ready to start

Enhancing the experience

Sound and music
Every piece has its own sound. The app tells you when to put your headphones on and reminds you to stay aware of your surroundings.
Audio feedback
Subtle sounds while you scan a marker let you know the app is calibrating the 3D scene.