All work
- Client
- VZP
- Role
- UX designer
- Year
- 2019
- Team
- Designed together with a colleague
- UX design
- Location-based flows
- Web app
Impact
- people joined the competition within 60 days
- 4,000+
- places to visit to enter the prize draw
- 8
01
The concept
A campaign to get people walking, for their health and to bring new customers to VZP.
Users check in by GPS at tourist spots all around the Czech Republic. Visit enough of them during the competition and you are in the prize draw.
02
The biggest challenge
Handling all the real-world use cases. What should happen when someone is standing 100 metres away from a spot?
03
The solution
One check-in button
If you are not at a spot yet, the app finds the nearest ones and, when the criteria are met, lets you know a spot is only a short walk away.
A map of every spot
A map shows all the spots and where you are in relation to your next target.
Designs
Hover a design to scroll through it, or open it to see the full page.
Landing page 
Checked in on site 
Progress to the prize draw 
Trip destinations 
My places 
Countdown to launch
04
The result
The campaign was a great success. More than 4,000 people joined the competition over the next 60 days.
